Analytics & MER

One number that tells you the truth.

One source of truth across every channel - MER, CAC, and contribution margin reported plainly enough to run the business on, so budget decisions stop being a debate.

What's included

Numbers you can actually run on.

Blended MER reporting

Total revenue over total spend, tracked over time - the one metric that tells you if the whole system is working, not just a single platform.

True CAC and contribution margin

New-customer CAC and per-order contribution margin, so you know what growth actually costs and what it's worth.

One dashboard, no vanity

A single view your whole team trusts - no conflicting platform ROAS, no dashboards nobody opens.

Decisions, not just data

Weekly reads that turn the numbers into where to push, where to pull back, and what to test next.

Ready to make decisions on real numbers?

Thirty minutes on your numbers and a plain answer on what your reporting is missing.

Full-funnel marketing for ecommerce brands ready to scale. Paid ads, email, and SMS retention run as one system.

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San Diego, California

Growth notes

Short, practical notes on ecommerce growth. One email a month, no fluff.

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