Insights
Full-funnel ecommerce marketing insights for DTC brands: paid media, email and SMS, retention, and the metrics that actually tell you what is working.
Paid Media Strategy
Most DTC founders check their ROAS every morning. It's the number that determines whether you scale or pull back, whether you trust your agency or fire them, whether you feel good or…
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Full Funnel Strategy
There's a mental model that changes the way most founders think about their marketing budget the moment they hear it.
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Email and SMS
Ecommerce email flows are the highest-leverage automations a DTC brand can build - automated sequences triggered by customer behavior that generate revenue 24 hours a day without…
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Full Funnel Strategy
Ask most DTC brands to describe their marketing strategy and you'll get two answers. The paid person will tell you about ROAS, creative testing, and CPMs. The email person will tell…
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Full Funnel Strategy
Two years ago, acquiring a DTC customer cost a certain amount. Today, on average, it costs 60% more to acquire that same customer.
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Email and SMS
An email welcome flow for ecommerce is the automated sequence that fires when someone joins your list - the highest-attention, highest-intent window in the entire customer…
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Email and SMS
Most DTC brands that use both email and SMS use them the same way. They write a campaign, send it to email, then send a shorter version to SMS. The subscriber receives the same message…
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Analytics
Every DTC brand tracks ROAS. Most track it by channel. Some track it by campaign. Very few track the one number that actually tells you whether the whole system is working.
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Email and SMS
A post-purchase email sequence for ecommerce is the automated program that runs from the moment of first purchase through the 30-day repeat purchase window. Every DTC brand has a…
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Email and SMS
Some DTC brands have email lists with hundreds of thousands of subscribers. Impressive numbers on a dashboard. And if you look at their revenue per recipient, their repeat purchase…
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Seasonal Strategy
Most DTC brands start thinking about Black Friday in October. The brands that win BFCM start in July.
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Paid Media Strategy
The Meta ad platform that DTC brands are running campaigns on in 2026 is functionally different from the one that existed two years ago. The changes aren't cosmetic - they affect how…
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Paid Media Strategy
There's a shift that's been underway on Meta for the last two years, and brands that haven't adjusted their approach are paying more to reach worse audiences.
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Full Funnel Strategy
Every year, the same thing happens in Q4. Advertisers flood the Meta and Google auctions for the holiday season. CPMs spike - 30% above baseline by October, 50% or more during BFCM…
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Email and SMS
Klaviyo publishes data on when BFCM winners start their preparation. The top performers - the brands with the highest revenue per subscriber during BFCM - start building their owned…
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Full Funnel Strategy
Some growth problems are strategy problems. Some are creative problems. This one is a plumbing problem - which makes it the cheapest to fix and the most expensive to ignore.
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Trends
A growing share of product discovery starts differently than it used to. Instead of a Google search or a social media scroll, it starts with a question to an AI assistant:
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Trends
The 2026 DTC environment is operating under three simultaneous pressures: tariff-driven product cost increases, customer acquisition costs at or near all-time highs, and consumer…
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Paid Media Strategy
Q3 occupies a specific place in the DTC calendar. Volumes are lower. Competition in the auction is lower. CPMs are more forgiving. Stakes are lower.
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Full Funnel Strategy
BFCM starts earlier every year - for advertisers, if not for consumers. The brands that walk into October with their holiday prep complete outperform those who are still making…
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