Paid Media
We run Meta, Google, TikTok, and programmatic for ecommerce brands that want profitable growth - sharper testing, cleaner reporting, and spend that compounds instead of guessing.
✓ Structured testing to find winners faster
✓ Reporting tied to CAC, MER, and LTV
✓ Senior-led media buying, not junior guesswork
How it works
Paid media works best when it's run like a system - clear priorities, disciplined testing, and steady optimization instead of set-and-forget.
1
Audit + strategy
We review what's working, what's leaking, and where the fastest gains are - then build a clear plan tied to your real numbers.
2
Launch + test
We rebuild clean account structures and run structured tests across creative, audiences, offers, and landing pages.
3
Optimize + scale
We double down on winners, cut what isn't working, and keep performance compounding through regular optimization.
What's included
Everything required to run paid media at a high standard - strategy, execution, creative direction, and reporting you can act on.
1
Strategy + priorities
We align paid media to your goals, margins, and current opportunities so the plan reflects what actually moves the business.
2
Account structure + execution
We build and manage clean Meta, Google, TikTok, and programmatic programs with the right structure and daily oversight.
3
Testing + optimization
We run structured tests across creative, audiences, offers, and setup, then scale winners and cut losers fast.
4
Creative direction + conversion
We flag what needs to improve across creative and landing pages so paid traffic has the best chance to convert.
5
Tracking + reporting
We monitor tracking quality and attribution, and report MER, CAC, and contribution margin plainly - no vanity ROAS.
6
Communication + accountability
We keep priorities clear and communicate proactively, so nothing important slips between strategy and execution.
Why Coast Summit
Senior-led media buying
The senior strategist doing the work owns your account day to day - not a junior team learning on your ad spend.
A disciplined testing cadence
We run paid like a testing system, not set-and-forget. Every week, something is being tested, learned, or scaled.
Reporting tied to outcomes
We don't just report platform metrics. We connect performance to CAC, MER, and profitability - the numbers that run the business.
Proof
660%
Revenue growth YoY - Atlas Tickets
5.17x
Marketing efficiency ratio - Atlas Tickets
$31
New-customer CAC - Palm Golf Co.
Featured case studies
FAQ
What platforms do you run?
Primarily Meta and Google, with TikTok and programmatic when they fit the account - run as one budget, not separate silos.
What size brands is this best for?
Established ecommerce brands with real traction - typically $1M to $10M+ in revenue, with active spend and room to scale profitably.
How do you handle creative?
We provide creative direction, briefs, and testing plans. Production can run with your team or ours - the ads stay tied to what the data says is working.
How do you report performance?
Weekly performance notes plus a monthly recap tied to MER, CAC, and contribution margin - the numbers that actually run the business.
Thirty minutes on your numbers and a plain answer on where the growth is.
Full-funnel marketing for ecommerce brands ready to scale. Paid ads, email, and SMS retention run as one system.
hello@coastsummitgrowth.comSan Diego, California
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