Palm Golf Co. is a Southern California golf lifestyle brand making premium performance headwear and accessories for the modern golfer - from the course to the clubhouse.
+242%
SMS revenue vs. prior 30 days
$17.7K
Single-day warehouse sale revenue
$31
New-customer CAC (down 18% month over month)
Opportunities for Growth
01
Lifecycle Revenue Wasn't Keeping Pace
Palm Golf had a strong paid media program driving consistent top-of-funnel traffic, but email and SMS revenue wasn't converting that growth into owned-channel returns. The previous lifecycle agency was underperforming, subscriber acquisition had stalled, and segmentation needed a full rebuild.
02
Full-Channel Events Had No Coordination
When Palm Golf needed to move inventory - like a warehouse sale clearing up to 80% off past styles - there was no system for running paid acquisition and email together as one coordinated push. The two channels operated in parallel, not as a single campaign.
03
CAC Had Plateaued Without a Creative Engine
New-customer revenue was flattening month over month, and blended CAC had plateaued with no real improvement outside Q4 spikes. Acquisition efficiency needed a step-change without simply lifting spend.
What we did
Our work with Palm Golf started with a full rebuild of the lifecycle foundation - revised email creative and content strategy aligned to the brand's tone, rebuilt audience segmentation to match buyer behavior and purchase cycle, and A/B testing on subject lines and send times to establish a baseline for continuous improvement. Automated flows were overhauled across welcome, abandoned cart, post-purchase, and win-back, while SMS was relaunched with a proper segmentation and send strategy that more than doubled revenue within the first 30 days.
On the paid media side, we focused on creative velocity as the primary lever for efficiency gains - shipping more Meta concepts faster, refreshing the site to lift conversion rate on incoming paid traffic, and holding spend flat while stronger creative drove the efficiency improvement. The result was a new-customer CAC of $31, down 18% month over month, and the first 2:1 MER the account had seen since June 2025.
The clearest proof of what running paid and lifecycle as one system produces came during Palm Golf's warehouse sale - a single-day in-person event in Huntington Beach designed to clear older inventory. We segmented the existing email list to Orange County subscribers and sent a targeted event announcement, launched geo-targeted Meta campaigns to net-new local users capturing email opt-ins for the event and future flows, coordinated a reminder email the day before to maximize show-up rate, and let Meta drive discovery while email drove attendance. The result was $17.7K in single-day revenue - 48% above the $12K target - at a Meta CPL of $3.13.
Outcomes
The result across Palm Golf's lifecycle and paid programs is a materially more efficient growth engine. Subscriber growth is up 137% since updated forms went live. SMS revenue has more than doubled. Campaign order volume is up 58% in the first 30 days of the rebuilt program. And on the paid side, new-customer CAC has dropped 18% month over month while new-customer revenue grew from $31.3K to $45.4K - the first month the account has cleared a 2:1 MER since June 2025.
What the numbers reflect is what happens when acquisition and retention stop running as two separate programs and start functioning as one system. Meta drove the discovery. Email and SMS drove the conversion, the retention, and the repeat.
+58%
Email campaign orders in first 30 days
+137%
Subscriber growth since updated forms
2.0x
First 2:1 MER since June 2025
★ ★ ★ ★ ★
“CSG has always been deeply passionate about performance and growth for our business as though they’re part of our team, not just an extension of it. We couldn’t recommend them more.”
Joe Ciafardoni
CEO at Palm Golf Co.
What we created
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